San Francisco Christmas Guide › San Francisco Christmas Markets 2026
The Downtown Alameda Business Association celebrates the season with the Downtown Alameda Winter Market, a gathering of local vendor booths with a little sparkle. Browse the booths, catch the entertainment, and try an assortment of festive sips and delicious bites as you go.
The Hot Cocoa Stroll happens downtown the same day, with downtown businesses handing out sips and nibbles. The stroll is free and family-friendly, so it's easy to turn the market into a longer outing.
The market is open to all ages and suits local shoppers and seasonal market fans. Local vendors who want a booth can apply through the 2026 Downtown Alameda Winter Market Vendor Application.
Questions
What's at the market?
Local vendor booths, entertainment, festive drinks, and food, all in Downtown Alameda.
Is anything else happening downtown that day?
Yes. The Hot Cocoa Stroll is the same day, with downtown businesses handing out sips and nibbles. It's free and family-friendly.
How can you get a booth?
Local vendors can fill out the 2026 Downtown Alameda Winter Market Vendor Application.